Heartland Auction Company is a full service auction company specializing in industrial and farm equipment. 

Russ Puchalla, a licensed auctioneer, graduated from the  World Wide College of Auctioneering in Mason City, IA in 2002 and returned to Roca to start Heartland Auction Co.  Russ regularly competes in bid calling competitions and does quite a bit of contract auctioneering for other auction companies.  Russ has, and does, work with many of the local  auctioneers and has quickly become well versed in the local auction market.

He also has a machine tool & die degree that gives him an enhanced knowledge
of industrial machinery product lines. Working in Kansas, south central NE, and locally as an auctioneer at scheduled farm equipment consignment auctions, business liquidations (and inventory reductions), real estate and charity auctions means a full schedule.  These auctions serve as a current connection to agricultural, industrial and real estate markets.

We are also involved in many auctions for the American Cancer Society including Relay for Life and the annual Lincoln gala.

Our flexible auction company is ready to bring your auction into the 21st century with the use of internet maketing and selling techniques.

Any questions, or to join our email contact list,
please email auctioneer@heartlandauctionco.com